Marketing Tactics

Tidal Marketing creates marketing plans that empower businesses to implement tactical campaigns once a fully qualified strategy is in place. And if required, we can work on a retained basis to manage the delivery of the desired campaigns.

The marketing tactics are focused on touching the right audience, with the right message, through the most effective means of conversion, and will be prioritised according to the strategy and budget.

The marketing plan, with both traditional and digital campaigns, will be centred on driving results and ensuring the best opportunity to influence and convert the target audience.  All tactics will be committed to achieving the business objectives, and KPIs will be established to support the measurement of results.

The success of the plan will rely on the consistency of message and ease of implementation. Depending on the strategic direction outlined in the overall ‘Go to Market’ or marketing strategy, Tidal Marketing can produce, amongst others:

• Brand Guidelines to ensure communications are always consistent
• An overarching Communications Strategy that focuses on customer engagement and conversion
• A PR Plan centred on influencing the market
• A Content Strategy to ensure all contributors understand the key messages, the target audience and the keyword focus
• A Digital and SEO Strategy to maximise inbound opportunities

The In Detail consultancy page of this site provides a more in-depth overview for each of Tidal Marketing's services.