Tidal Marketing works collaboratively with businesses to review their current approach. Together, we will interrogate the strategy and tactical deliverables to create a plan that supports the corporate vision and objectives. We will fill in the gaps and lay the foundations for a strong, meaningful marketing strategy.
The audit will:
- Review the business goals, objectives and KPIs to ensure the right measures are in place
- Test the differentiation from the competitors
- Validate the target audience and explore if there are any further audiences or markets that the proposition can satisfy
- Test the market positioning and value proposition to ensure it stands out from the competition and touches the audiences required benefits
- Assess all messaging suitability and its potential for success in creating awareness and engagement
- Review the identified channels to create exposure in the marketplace
- Carry out a website audit by testing the fundamentals that are vital for digital presence and conversion
Tidal Marketing will produce a report from all of the findings with recommendations and ‘next steps’ to ensure a detailed and easy-to-implement strategy and tactical marketing plan can be created and implemented.
