Creation of a marketing strategy for a proptech, that had already launched, with the objective of penetrating a traditional market with an innovative solution
A communications plan and thought-leadership strategy including the selection and management of third-party suppliers and new team members
Acted as the Chief Marketing Officer to support the delivery of the communications plan and subsequent campaigns
Zero Deposit commissioned Tidal Marketing to assist with delivering their growth targets in an emerging industry through the creation of a market and brand strategy
The project started with researching the market dynamics and change themes across the industry to discover the opportunities and challenges to the business model. Having identified the best approach, we then explored each of the target audiences, the route-to market partners, competitors and other external threats.
The outcomes were then turned into the ‘so what’ to support the creation of the brand positioning, followed by the value propositions for each of the target audiences and partners with a messaging and communications plan.
We supported the implementation of the marketing strategy on a retained basis, with creative communications, campaigns and developing a thought leadership strategy. To ensure the marketing delivery continued, we helped to put marketing resources in place on a permanent basis.
Zero Deposit has received great exposure and recognition across the industry and is successfully capitalising on a strong route-to-market, meaning they are well on the way to achieving their growth targets.
Tidal Marketing joined us when we were looking to grow our marketing and build our brand. With an existing, deep knowledge of the property market they were able to quickly add value and did a fantastic job of putting the foundations of our brand and marketing strategies in place.
